What is Ionic Technology?
In addition, this hairdryer is equipped with a negative ion generator. Hair is naturally charged with positive ions, which are further increased during blowdrying and this in turn generates static electricity and results in flyaway hair. The hair’s surface then becomes rough and starts to look lifeless. The negative ions generated by the hairdryer will neutralise this positive charge thereby removing all static electricity from the hair. When the hair cuticles are closed properly, the hair is soft and shiny, easy to style. It has also been proven that ionic technology activates the action of hair products.
How to take care of my dryer ?
- To maintain the effectiveness of the hairdryer, clean its rear grille regularly.
- To remove the filter, slide it in the hairdryer axis and flip it down.
- Use a soft, dry brush to remove hair and dust.
- Replace the filter
SL ionic professional hair dryer model is also available in matte black with an irresistible soft touch and velvety soft touch.